Hotel Operations Advisory & Asset Management Services
Under these services, our objective is to maximize a hospitality asset’s value and potential, which we execute by evaluating the operations, identifying key issues, and advising necessary changes and working along with the Hotel & Ownership team to deliver.
We closely monitor your asset’s performance to ensure that your investments are monitored and deliver the expected returns. In the case of branded hotel assets we manage the operators for inexperienced owners to ensure your interests remain protected.
At Prognosis our strategic objective is to assist our clients drive
Can you diagrammatically represent this?
- Market Repositioning
- Incremental Revenue Generation
- Improved Profitability
- Increased Market Penetration
- Optimum Operating Systems & Processes
- Enhanced Customer Loyalty
by selling the right product, to the right consumer, in the right market, at the right price.
Using our proprietary 6Ps of marketing approach, global best practices, design thinking and brand philosophy imperatives we provide complete user-centric solutions in developing and creating signature brand experiences and operational standards for hotels to achieve benchmarked performances.
Place
How and where should the hotels be positioned in the market? What is the Competition and how is the hotel positioned in the competitive landscape?
Product
What are the various guest facilities and services to be adopted to operate effectively within the market? What is the guest services and operations philosophy for th
Pricing
What should be the price positioning for the hotel? How does the stay and demand structure vary across different demand seasons and market segments?
Positioning
Who are you specifically targeting and what do you do for them to position yourself clearly in the market? How will you differentiate yourself and offer tailored facilities and services to the identified target group?
Patronage
Who are the hotels key patrons? How does the customer composition vary based on various product types in the market? What is the client composition and demand demographics?
Planning
What is the development strategy and optimum operating model for the hotel? What are the various unique growth opportunities in the markets?