Prognosis Global Consulting

Asset Management

Our Asset Management services aim to provide comprehensive oversight and representation to owners and investors of branded and independently managed Hotels. As Hotel Asset Managers we work as our client’s representatives to ensure that their ownership interests and investments are well managed and provide expected returns.

For branded hotels, through Operating and Financial performance reviews we closely monitor profitability and asset value optimization. We begin with a comprehensive analysis of the hotel business’s current state, evaluating its financial performance, market positioning, operational efficiency and customer satisfaction levels. This diagnostic phase is important to understand both strengths to build on and areas in need of improvement. Armed with this information, as your partners, we provide strategic insights tailored to the business’s strategic goals and challenges, crafting action plans that are specific, measurable, attainable, relevant and time-based.

Furthermore, for independently managed hotels, we work along closely with the owners, as an extension of their teams, to evaluate and identify revenue and profitability concerns and priorities to ensure Operations remain flexible and responsive to market conditions to maximize owners’ return.

Revenue Generation and Costs

Through proactive business planning ensure that revenues and cost structures are in line with established benchmarks.
Have a clear view on core vs. non-core area of operation.
Convert a large portion of the business support cost to variable cost.

Business Processes

• Ensure that processes within each property and within each department are structured appropriately.
• Evaluate the option of outsourcing, central purchasing and shared services to improve margins and return on investment.

Expansion and Growth

Ensure that the company is 'expansion ready' operationally.
Implementation of business processes and documentation of operating procedures to ensure expansion into growing markets and geographies.

Vision And Strategy

• Have consistent and standard view of operational trends and improvement potential across functions and departments.
• Sell the right product, to the right customer, at the right price, and at the right time.

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